“昆小传” 全球首发，点亮文化星空 The Global Premiere of "Kun Xiaochuan" Illuminates the Cultural Starry Sky

JIASHENG
Apr 16
4 min read

Updated: Apr 29

4月16日晚，昆明传媒学院民族团结广场宛如一座梦幻的魔法城堡，一场足以震撼文化宇宙的 “昆小传” CUK玩偶家族正式发布，如同一颗蓄势已久的超新星，在此璀璨爆发。来自云南城市建设职业学院、昆明城市学院的校领导以及属地阳宗海管委会领导，社会各界校外专家及学校领导、师生代表齐聚一堂，共同见证一个全新文化IP的揭晓。

On the evening of April 16th, the Ethnic Unity Square of Communication University of Kunming was like a dreamy magic castle. "Kun Xiaochuan", CUK’s mascot family, which is sure to shake the cultural universe, was officially released. It was like a supernova that had been gathering strength for a long time, shining brightly here. Leaders from CUK, Yunnan Urban Construction Vocational College,Kunming City University, and the local Yangzonghai Management Committee, as well as external experts from all sectors of society, and the representatives of teachers and students gathered together to witness the unveiling of a brand-new cultural IP.

六位嘉宾共同推动启动球，拉开“昆小传” CUK玩偶家族发布序幕。

Six distinguished guests jointly activated the launch sphere, heralding the official unveiling of the "Kun Xiaochuan" CUK Mascot Family.

动画片发布环节，大屏幕犹如一扇通往异世界的大门缓缓打开。灵动鲜活的角色，好似要从屏幕中跃出与观众亲密互动；跌宕起伏的剧情，又似一只无形的手，紧紧揪住观众的心，将大家带入 “昆小传” 充满奇幻色彩的独特世界，享受了一场无与伦比的视觉狂欢。

The animated premiere, the large screen unfolded like a portal to another realm.

The vibrant and lifelike characters seemed poised to leap from the screen and engage intimately with the audience.

The gripping storyline gripped viewers’ hearts like an invisible hand, drawing them into the fantastical world of “Kun Xiaochuan” for an unparalleled visual spectacle.

轻拉红绸，像是揭开了神秘宝藏的封印，“昆小传”实物如珍宝般亮相。其精致的设计，每一处细节都仿佛在诉说着一段段动人的故事；独特的造型，犹如艺术品般散发着迷人魅力，引得在场嘉宾惊叹连连，闪光灯此起彼伏，如同夜空中闪烁的繁星。

Gently pulling the red silk, it was as though the seal of a mysterious treasure had been lifted, and the physical "Kun Xiaochuan" emerged like a precious gem. Its exquisite design, with every detail seemingly telling a touching story, captivated everyone. The unique shape, radiating an artistic charm, drew continuous admiration from the guests. The flashes of cameras went off one after another, resembling the twinkling stars in the night sky.

昆明传媒学院石丽皇董事长为在场嘉宾、观众讲述“昆小传家族”故事。“小C”“小U”“小K”作为昆传的文化使者——它们寓意着Chase Unlimited Kindness“永无止境，向善而行”，这不仅是一次形象的发布，还是昆明传媒学院办学理念、文化传承与社会责任的全新表达，更是学校与世界对话的桥梁。“昆小传”家族成员与云南大地紧密相连，他们分别是来自云南特色动物的孔雀、金丝猴和大象。作为昆传文化的传播者、生态理念的践行者、社会责任的担当者，“昆小传”家族都深深融入了昆传的教育理念与价值观。

未来，“昆小传”家族将作为昆传的“文化名片”，讲好昆传故事、云南故事、中国故事、全球故事，成为昆传文化走向世界的桥梁。“昆小传”家族的首发仪式，不仅是昆传文化的创新表达，更是对未来教育、文化传播与社会责任的全新探索。通过这三抹灵动的身影，让更多人了解到民族文化的博大精深，触摸生态保护的迫切脉搏，吸引更多有志之士与昆传并肩同行，共同为文化传承与生态保护躬行践履。

Ms. Shi Lihuang, Chairman of Communication University of Kunming, unveiled the stories behind the "Kun Xiaochuan" Family. "Xiao C," "Xiao U," and "Xiao K"—embody the philosophy of “Chase Unlimited Kindness”, a commitment to relentless progress and benevolent action. Their launch transcends mere mascot design， it represents a profound articulation of CUK’s educational ethos, cultural heritage, and social responsibility, while serving as a bridge for global dialogue. Rooted in the spirit of Yunnan, the “Kun Xiaochuan” Family draws inspiration from three iconic regional species: the peacock, golden snub-nosed monkey, and Asian elephant.

They stand as advocates of CUK’s cultural narratives, pioneers of sustainable ecology, and champions of social accountability, fully integrating the institution’s educational values into their identities.

Looking ahead, the “Kun Xiaochuan” Family will emerge as CUK’s cultural emissaries, sharing stories of the university, Yunnan, China, and the world. Their debut marks not only an innovative expression of CUK’s cultural vision but also a bold reimagining of future education, global communication, and societal stewardship. Through these vibrant figures, CUK aims to:

- Illuminate the richness of ethnic traditions；

- Highlight the urgency of ecological preservation；

- Inspire like-minded partners worldwide to join hands with CUK in advancing cultural continuity and environmental guardianship.

为现场嘉宾赠送“昆小传”家族中的"小C"。

Presented 'Xiao C' (Peacock) from the 'Kun Xiao Chuan Family' to Distinguished Guests as a Commemorative Gift"

“昆小传”发布会在云南民族特色、爱国乐章中落下帷幕。

The launch ceremony of the 'Kun Xiao Chuan Family' concluded amidst Yunnan’s vibrant ethnic cultural elements and a stirring patriotic musical performance, encapsulating the harmony of regional heritage and national spirit.